Trident offers ethnographic studies which is a powerful assessment of users' needs: A crucial goal of an ethnographic study is to gain the capacity to view a system through the eyes of the user. This perspective is extremely useful in creating a user interface to fit the needs of the end-user.

For an in-depth understanding of the user culture, our researchers watch, participate in and inquire about the users' normal activities and from a study design perspective, they relate and think like a user (or at least understand how the users think) to create a better interface and results

We facilitate our clients with live streaming/viewing of Ethnographies from anywhere to anywhere in world