Focus group discussion is key method for obtaining insights about a specific or focused issue and can be applied on numerous topics. It is an interactive discussion between people having some common interest or characteristics.

Trident has successfully done hundreds of focus group discussions with consumers, ITDMS, Key opinion leaders (KOL), healthcare experts, corporates, small and big businessmen and many more variety of audiences across industry verticals. Our moderators are well experienced, trained and qualified in their respective domain to carry out focus group discussions which thoroughly helps us to capture their perceptions, attitudes, opinions and beliefs on various topics

The focus group can last from any time between 1hrs to 2.30hrs depending on the topic of discussion. The participants are in turn paid with respective honoraria for their participation in the study.

We facilitate our clients with live streaming/viewing of Focus groups from anywhere to anywhere in world