Trident expertise's in conducting hall-test which comprises of face-to-face interviews conducted in special venues. Whether it is to measure consumer perception for any product or to test an ad or a concept, or any such requirement, a hall-test has proved to be one of the most effective ways to do so besides being cost effective.

Hall test can generate data from large number of respondents in a single day depending upon target audience, the length and complexity of the topic. Potential respondents are screened and recruited prior from high streets before getting them to the hall for the interviews