At Trident we have a very vast experience of carrying out qualitative studies with various suitable methods. Few of the methods that Trident expertise comprises of:

In-depth one-on-one interviews : Captures the opinions and perceptions of the respondents in store, on street, in house, at exit and in placements

Focus group interviews, Mini -Groups, Triads, Dyads : Focuses on the opinions and perceptions of members of the group about a particular topic

Ethnography Approaches : Obtains a deep understanding of human, social and cultural aspects of people

Online In-Depth interviews : Collects the opinions and perceptions of the participants online.

Online Focus Group Discussions : Records the opinions and perceptions of members of the group about a particular topic in an virtual discussion room.

Website Usability testing : Captures the customer's attitudes and behavior as they navigate through the website.

Mystery Shopping : Evaluates the performance of retail service or gathers specific information about a product.