The various Quantitative Market Research methods which Trident expertise comprises of :

This is one of the oldest and established forms of market research and its effectiveness is proved over the years where these interviews can be done at respondent's house or work place, or in locations such as shops and restaurants, leisure facilities, airports and train stations or on busy streets.

The interviews are taken with important expressions and an experienced researcher is able to grasp a lot more from meeting the respondent face to face and ensure the emotional associations that are to be obtained via research is not missed upon. A multiplicity of methodological, psychological and technical procedures can be realized by Face-to-Face interviews, both complex questions as well as fast and easy surveys.

Trident's network of trained and experienced fieldwork interviewers covers the length and breadth of all the countries we are functional in, which further allows us to undertake research wherever your customers are.