Telephonic surveys are very regular, simple yet widely used methodology of many market research projects with low cost. It also gives a personal touch (and respondent friendly) and above all, time factor is handled well. Along with that comes complete clarity via voice records of interviews, yet confidential.

Data from qualified respondents is collected via a structured interview format, by trained and experienced telephonic interviewers that can help understanding research objectives. These interviews can be as dip stick in nature (like needed by that for a quantitative study) (E.g.: how many days in a week do you use the GPS system in your car) or very elaborate (like needed for a qualitative study) (E.g.: why do you use a GPS system and in what occasions has it been helpful?)

Responses are further processed on the computer and the concerned research team brings the spread sheet to an understandable report format that would be a reflection of the market.