The various Quantitative Market Research methods which Trident expertise comprises of :

Computer aided personal interviews CAPI : Interview takes place in person and the data is captured on a computer terminal/laptop

Computer aided telephonic interviews (CATI ) : Interview is conducted over the telephone between a participant and a computer and all the responses are recorded

Telephonic Surveys : captures the opinions and perceptions of the participants over the telephone

Web Based Survey : records the opinions and perceptions of the participants online

Central Location Testing : Interviews are conducted at a pre-determined place such as a room or a mall and the consumer's responses are captured on a particular a product/service

Paper & Pen Interviews(PAPI) : participants responses are filled into a questionnaire by the interviewer